I was reading about this newly launched brand at the weekend and just had to shout about it!! The ethos is so free spirited and sentimental and we just love a piece of jewellery that tells a story…..

Loquet London is a new British luxury jewellery concept created by Sheherazade Goldsmith with Laura Bailey that launched in June 2013.

The gold framed crystal ‘Loquet’ is designed to open and be personalised with collectable charms and birthstones. From a lucky horseshoe, a gold initial, a September sapphire or a diamond studded shooting star, each ‘Loquet’ is a unique and bespoke gift, a love letter coded in charms.

Sheherazade Goldsmith has taken a contemporary approach to the age old idea of a keepsake locket and created Loquet London in collaboration with her friend Laura Bailey.

A true labour of love, Sheherazade and Laura have developed Loquet London alongside a wealth of young creative talent and worked closely with established London jeweller Michael Ventura.

“Every ‘Loquet’ tells a story. Each charm represents an emotion, a special memory—What’s in your world? What’s in your heart?” says Sheherazade Goldsmith.

The website, loquetlondon.com, is a visionary and playful new interactive shopping experience, where you can design your ‘Loquet’ or simply browse for inspiration amongst hand-drawn dancing animations and galleries. Post a photo of your creation or join the ‘Journal’ conversation. And your ‘Loquet’ and charms will be delivered in 24hrs.

“Fill your virtual ‘Loquet’ with a treasure trove of luck and love, a glint of diamond, a sapphire glow. For a one-of-a kind necklace to cherish, for yourself or a loved one”, says Laura, who wears hers doubled up, day and night.

Classic from a distance, original and curious close-up, a ‘Loquet’ is an eye-catching talking-point. A flash of colour, a spark of gold, a desert-island memory, a child’s birthstone. We carry our stories close to our hearts.