Just ahead of their forthcoming television special, *NSYNC star Lance Bass and his new husband, Michael Turchin, touched down in Florida for a mass wedding ceremony celebrating the union of 100 couples.

The 35-year-old pop star, who wed Turchin last December, served as the official ambassador for Fort Lauderdale's " Love Is Love" event on Feb. 5. The 100 couples included both same-sex and straight pairs, with some tying the knot for the first time and others renewing their vows.

" Love Is Love" also unofficially marked the start of marriage equality in the Sunshine State, where the first same-sex couples began marrying on Jan. 5. The newlyweds and recommitted couples represented 18 U.S. states, as well as London, Italy and South America, according to press representatives.

It's been a whirlwind week for Bass and Turchin, who have been in the midst of a publicity tour for their new E! special, " Lance Loves Michael: The Lance Bass Wedding."

The 90-minute show, which airs Feb. 5, will reportedly mark the first time a same-sex celebrity wedding has been televised.