LUCIA / Utterly Engaged

PURSUE YOUR TRUTH. Do you ever have those moments where you’re like, “yes! This is why I love my job!” Aren’t those the best? It happened again yesterday when I posted a preview of our latest project that we're launching next week. Your responses were so moving. When I partnered up with @pldc_xp to talk about the why behind this collection, I dove into my personal struggles of comparing myself to the perfect world of social media. What I wanted to see and didn't see were enough real, authentic stories of triumph, hard moments, process and the messiness of growth and transformation along with all beauty. So as we created the collection I had this vision that this could bring together so many people on one common goal. I wanted to hear how they were pursing love, truth and purpose and how it directly made an impact in their business and personal life. So I pulled together 12 creative entreprenuers who have inspired me that were a living example of this collection. Throughout this process of designing the collection, art directing, shooting with @jensosa and filming it with @ca_electric what I witnessed in front of me was the birth of people stepping into their own courage and saying yes to their journey. I saw the beauty of vulnerability happening before me. I really can't wait to share it all of it in the coming days. What you see in this picture and video is just little small piece of it. Make sure you turn your