Derrière la scène

Pronovias celebrated half a century of history last night with a show featuring a star-studded cast. The event was staged to present the Atelier Pronovias 2015 collections, inspired by the company's long, successful trajectory. The Pabellón Italiano de Barcelona was packed with more than 2,000 people, guests and clients from all over the world, who enjoyed "Pronovias Dream Factory". The set for this fabulous runway show was a reproduction of the Mudejar-style façade of the Pronovias flagship store in Seville, an historical building that appears on the list of World Heritage properties. The wooden façade with its perspex windows was 24.5 metres wide and 17 metres high, all brought to life with a mapping displaying images from the firm's archives, the design and sewing team in real situations, all in an atmosphere of love. A façade transformed into the Pronovias "Dream Factory". The new designs from Atelier Pronovias have been launched at one of the most memorable moments for the firm, while it is celebrating

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