Before the Veronica Beard show on Monday afternoon, the brand's team was taking visitors, one by one and in pairs, in front of a video camera and asking them to talk about their favorite Veronica pieces. Everyone was shouting out the knit and hoodie button-in blazer add-ons, of course-though many were sort of adorably unable to come up with the proper term.

"It's a dickey!," the producers kept reminding them.

We know exactly what those same fans are going to be shouting out after fall 2017 hits, though. The Veronicas a dded two highly lovable categories to their offerings for the next season, and only one of them might require a little bit of help or correction when the time comes to call them out.

Inside the Jane Hotel-a bit of a cult historic favorite way over on the far West Side-Veronica Miele Beard and Veronica Swanson Beard told me they were adding shoes and jean for the first time. Jeans, though. Not denim.

"Everyone loves their jeans. Denim is dressier. We want these to be the perfect pair of jeans that go with your perfect jacket and your perfect pair of boots," said Veronica Swanson Beard (the blonde one.) "We're carrying the jeans intermixed in our collection, it's not like they'll stand-out on their own. They're essential to the uniform we're always building."

The Veronicas with Pete Nordstrom.

For as long as I've been talking to these two New Yorkers about what they do-and it turns out it's been seven years-they've been talking about that uniform. They're very focused on creating pieces for an American lifestyle. "Women love certain silhouettes and they want to buy those shapes again and again, but they need a reason-they need something to be new. So we're always aiming to make those utility pieces that she needs, but make them really cool," she said.

The cool factor comes via a certain subset of iconic women each season. For fall, the Veronicas were looking at Caroline Bisset Kennedy, Kate Moss, Jane Birkin and Brooke Shields -and in particular, they were looking at these women in jeans. We were there at the Jane, so I asked them to talk about Jane Birkin, the France-based English singer and actress who was wildly popular in the '60s and '70s.

"She was so natural, so unaffected and tomboy. But she could be so sexy, too. All the muses in our minds are like that, I think. That's what we believe for the women in our lives: They can really do it all," said Veronica Miele Beard.

Maybe that's a good thing to keep in mind these days. As far as the Veronicas are concerned: you can do it all.

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-Laura Cassidy