Spy Style with Ted Baker London's Founder | Nordstrom Fashion Blog

Spy Style with Ted Baker London's Founder | Nordstrom Fashion Blog

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Among the fantasy occupations that continue to enthrall us into adulthood, spies loom large. Maybe it's the ability to go undetected that appeals to our desire to pass unnoticed through life's messiness. Or the duplicity of the missions that reminds us of what we're each hiding from the world. Or, as in the case of 007, it's likely the enticement of a jet-setting lifestyle full of high-tech gadgetry and high-touch intelligence gathering.

Although our pop culture-absorbed imaginations have been thoroughly infiltrated by spies from novels, comic books and movies, perhaps nowhere does this fascination prevail more than in Great Britain. Some of the best story spies hail from England: James Bond, Harry Hart, George Smiley, and John Steed and Emma Peel of The Avengers.

With that national legacy in mind, and with the cinematic producing powers of Guy Ritchie-no stranger to the British spy genre-Ted Baker London created Mission Impeccable, a shoppable video that constructs a seedy underworld of sartorial espionage. Of the many villains and heroes who partake in this fashion film caper-Manny Quinn, Minnie Skirt, Penny Loafer and Dr. Essmaker, to name a few-TED is an enigmatic leader whose real life counterpart isn't so far from the fiction.

Played in the film by Ted Baker London CEO and founder Ray Kelvin, this mastermind sets the action in motion when he deploys his agents on a mission to uncover who breached TED Quarters. Since we managed to discover his true identity, we took a minute to talk to Mr. Kelvin about the film and his favorite elements of spy style.

Why was a spy story the right device for this collection?

We always develop a concept for the season that's completely different to the previous. As we decided to work on this film with Guy Ritchie, an underground, London-based spy film was the favored choice.

Spies are traditionally quite well dressed. Is that a requirement for the position?

Mission Impeccable is all about being immaculately dressed while on a mission to save TED's precious assets. We wanted to create a style within the narrative of the film-we wanted people watching to want to wear what they see the characters wearing.

What is the enduring appeal of "spy style"?

Style is not only about what you wear-it's how you carry yourself, what you say, how you move. All of the most iconic spies have all of those qualities.

What are spy sartorial essentials?

A well-cut suit, the perfect fit, the best fabrics and plenty of charisma.

Which character from spy culture has your favorite style and attitude?

Cary Grant as Devlin in Hitchcock's Notorious or Daniel Craig as Bond in Skyfall are both really iconic-it's the finishing touches to their outfits ... they're so completely put together, no matter the situation.

If you had a secret weapon, what would it be?

When I'm in the office, I've taken to wearing this sort of apron thing to carry about my iPad and whatnot, hands-free. I suppose I'd fashion that into a utility belt-dental floss, fishing tackle-you name it, it's in there.

Tell us about your character, "TED."

He's the boss; the enigmatic leader of the TED agency, he's also a keen fly-fisherman-a bit like me, really....

Britain has a rich cultural history of spy and detective literature. Is there a reason why the country is so enamored with the genre?

I think we're in love with the idea of the gentleman spy. He doesn't go in all guns blazing, he's a charmer, a smooth operator whose very Britishness is his secret weapon. It's something of a national fantasy, I reckon.


WATCH:Mission Impossible
SHOP:Ted Baker London

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