We all know that winter makeup typically involves deep, rich shades of plum, burgundy and brown. However, winter lips don't always have to take a dark tone to stand out! In fact, our latest winter lipstick obsession leans on the cooler side. That's right, we're talking mauve. Check out why this shade of lipstick is the perfect winter makeup staple.

This interesting shade that falls between nude and purple works well with virtually every skin tone. Like reds and nudes, mauve comes in a variety of undertones, so you can be sure to get a shade that works well with your skin's natural coloring. If your skin is fair to light with cool undertones, try a mauve with gray or blue hues. If your skin is medium to dark with warmer undertones, try a mauve that has pink or brown tones to it!

Mauve is one of those versatile shades that can be worked into any ensemble. It can be worn with work attire, your jeans-and-tee combo or your fave LBD. Because of its muted, more neutral tone, it also works with most color schemes. Consider it the new nude in your makeup arsenal.

Mauve usually gets a bad wrap because we often associate with a more matronly look. But, rest assured, the latest mauves on the market are not those found in your mother's makeup drawer. Mauves come in a variety of textures and tones so you never get bored with the same old shade.

Product Recommendations:L'Oréal Paris Colour Riche Lipcolour in Saucy Mauve, Maybelline Color Sensational Lipcolor in On the Mauve, NYX Extra Creamy Round Lipstick in Lala, YSL Rouge Pur Couture Satin Radiance Lipstick in Rose Carnation, Lancôme L'Absolu Rouge in Rose Amnesia